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ShopMy-ification of 9-5ers
Monetizing taste isn’t just for influencers
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Gen Z Isn't Drinking the Kool-Aid
May 14, 2025
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Kate Daykin
86
3
13
171 people dumped out their purses for me
Sep 17, 2025
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Kate Daykin
35
8
8
Making recommendations is now a business model
Apr 21
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Kate Daykin
10
2
How brand events will work in 2026
Jan 5
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Kate Daykin
23
11
3
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Being sold out is not a flex
Consumers don’t want your supply chain sob story
May 12
•
Kate Daykin
11
2
2
61 people on their drink order at a nice bar vs. a dive bar
Turns out nobody trusts a dirty martini in a dive bar
May 7
•
Kate Daykin
12
1
Making recommendations is now a business model
And it’s changing who your consumers trust
Apr 21
•
Kate Daykin
10
2
119 people on what actually makes them buy online
And other honest thoughts on your brand's emails, texts, and product reviews
Apr 14
•
Kate Daykin
14
1
2
235 people on where they’re going in Europe this summer
Here's the new hot spots
Apr 7
•
Kate Daykin
12
1
3
To play the game or not
The pressure to keep up is shifting the ethics behind how we create
Apr 1
•
Kate Daykin
10
1
2
How tf do we work together?
An honest look at the dynamic between brands and their non-full-time talent.
Mar 24
•
Kate Daykin
13
3
3
76 people on how often they reach for their phones while driving
A quick pulse check on realistic distracted driving habits
Mar 5
•
Kate Daykin
11
1
1
226 people on which lip kit to get for Valentine's Day
In case you want to treat yourself
Feb 12
•
Kate Daykin
6
1
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